JANUARY 19, 2022

Why Employee Performance Reviews are Important in the Cannabis Industry

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Employee performance reviews are an integral part of effectively managing your employees-especially in the cannabis industry. With Cannabis 2.0 opening up new opportunities and challenges within the industry, it’s vital that your employees are equipped to manage coming changes. Ongoing feedback and evaluation will help build your team, improve your organizational culture, and enhance operational efficiency! 

Not sure where to start? We’ve put together your guide to employee performance reviews in the cannabis industry.


What is an employee performance review? 


Performance reviews are your opportunity to provide employees with valuable feedback on their job performance. Employee performance reviews generally include both written and oral elements and can be formal, informal, or semi-formal, depending on what suits your organization’s needs. They can be held annually, quarterly, or during whatever timeframe is appropriate for you.

Most importantly: make sure they are ongoing, consistent, and expected by staff and management. 


During a performance review, you should generally: 


1. Tell your employee what goals and standards were met and exceeded 

2. Tell your employee what goals and standards were not met 

3. Provide your employees with advice on ways to improve performance to meet said goals and standards 

4. Set goals and standards for the coming year, quarter, etc.) 

Why are employee performance reviews critical? 



Employees want to know how they’re doing. Nobody wants to be left in the dark about their job performance! Make your employees aware of their strengths and places for improvement. Feedback, coaching, and ongoing training is the way to build firm, confident, knowledgeable employees. 




Promotions, awards, additional compensation, and disciplinary action should never come as a surprise. Any action taken to reward or punish an employee should always be fair and transparent. Ongoing feedback will never leave an employee confused about why they didn’t receive a promotion while someone else did or why they received disciplinary action. Coaching through feedback can also help employees work towards promotion, bonuses, or advancements they are hoping for. 




Engaging with your employees about their work strengthens loyalty and communication and improves employer-employee relationships. Genuine, open, and honest conversations surrounding job performance show you care about your employees, personal growth, and career aspirations.


How do I conduct an effective employee performance review?



Get into the habit of delivering regular feedback outside of planned performance reviews. You should provide informal and semi-formal feedback throughout the period—the points brought up during studies should not come as a surprise!



Keep a record of all employee infractions, write-ups, and achievements. Make notes when you provide feedback to an employee throughout the period. This way, come review time, you have a complete record of your employee’s growth, successes, and areas for improvement. Proper documentation will allow you to provide the most accurate, relevant review possible.  



If you want your review to be helpful for both you and your employee, come prepared. Review your records beforehand, and bring a document with all your talking points. 

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Your employees deserve conversation and genuine engagement during their feedback! Don’t send out an email or schedule a brief phone call. Instead, set aside the time to meet with your employees face-to-face so you can adequately delve into their performance review.  



Don’t beat around the bush, fluff things up, or try to lighten severe criticism. If your employee has a significant area for improvement, be honest! But, never criticize their personality or be unkind in your review. Use tangible examples to back up your points. 

For example: don’t say something like, “you’re rude and have poor customer service abilities”. Instead, say something like, “we had three customers express concerns about your engagement while they were in the store.”

Don’t shy away from honest, positive feedback on the flip side of that! Once again, avoid vague compliments—they could come off as favouritism. Give an example of a behaviour or action you appreciate and encourage them to continue. 

Always remain clear and concise in your delivery. Stand your ground on all of your feedback! 


Focus on the future! Always be transparent about your organization’s standards and expectations of performance. Be clear with your employee about what behaviours needs to stop and which you’d like to continue. In the areas, your employee falls short, work with them to set long-term goals for improving their performance. 

Remember to provide concrete goals and objectives to work towards. 



Reviews are as much of an opportunity to receive feedback as they are an opportunity to give. Use them as a chance to listen to your staff. Your employee might bring up concerns about the workplace that impact their performance. 


Sometimes, there are things about job structure, design, expectation, or training that negatively impact employee performance. Maybe your employee feels they didn’t receive enough training in a specific area, don’t fully understand new changes to cannabis legislation, or aren’t properly briefed on a new line of products. Sometimes you won’t know until you ask! It’s easy to observe areas employee performance is lacking; open, two-way conversation can help reveal the hidden barriers to employee excellence.

You don’t need to act on these concerns immediately, but keep a record of any feedback you receive. 

TagsCanadian cannabisCannabiscannabis blogcannabis communityCannabis Cultureemployee benefitsEmployee Performance

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