At CanMar, we believe knowledge is the key to success in the rapidly evolving cannabis industry. That's why we’re proud to present Level UP, our comprehensive budtender education program. Whether you’re a seasoned budtender looking to expand your skill set or an aspiring professional eager to enter the cannabis industry, Level UP is designed to elevate your skills and empower you with the latest industry insights. Are you ready to Level UP your budtender skills? Join us on this exciting educational journey to light up your cannabis know-how and blaze a trail in the industry.

CanMar’s Education Portal


Level UP is an immersive training program tailored for Canadian budtenders. Our comprehensive curriculum delves into the intricate relationship between cannabis and the human body. Our program encompasses a wide range of topics, equipping budtenders with in-depth knowledge about cannabis cultivation, product manufacturing, and various consumption methods. Our focus is to enhance budtenders' communication skills, empowering them to engage with customers effectively and provide tailored recommendations for their specific needs.


$688 CAD

Level UP is an e-Learning program written especially for Canadian budtenders who want to learn more: more about cannabis, the plant itself, and how it works with our bodies, how it's grown, how cannabis products are made, and more about all the different ways of consuming cannabis. The Level UP program is divided into two courses: Cannabis 201 and LPs, Cannabis Products, & Cannabis Consumption. Either course ...



Cannabis 201


Customer Service and the Customer-Focused Sales Methodology


Licensed Producers, Cannabis Products and Cannabis Consumption



Tabitha Frithz

Creator of the Level-Up program

Tabitha has worked in many different roles in the Canadian cannabis industry: from her work as a budtender selling edibles at her own Fritz's Cannabis Company market table in the Canadian legacy market to Director of Cannabis Education for a legal cannabis retailer, Tabitha has developed a deep understanding of cannabis products, the Canadian consumer, and how to answer many different kinds of questions about cannabis.

Student Reviews

Jaskaran B., Toka

Phenomenal training session. One of the best I've been involved with. Tabitha has an amazing way of explaining the process of cannabis. Awesome for someone with ADHD. Thank you for your enthusiasm and dry humour.

Vanessa L., Farmhouse

Amazing instruction. I have been a daily cannabis consumer for many years and have learned information today that I never even heard about. So much of this will not only be transferred to our customers but also will be put into my own use of cannabis from now on. Fantastic experience and great teaching!

Anonymous, Mihi

The interactive parts of the training where we integrated what we learned with our own knowledge made me feel more confident about recommending products to customers.